For starters, we're super stoked to have received so many great logos. A big THANKS goes out to everyone who put forth their creativity towards this project.
Being designers ourselves, we thought we had a general idea of what the winning S&F™ logo might look like. That has all changed due to the wonderful variety within the submissions we've received. We've realized that we now have the responsibility to review each weeks round of submissions as if they were the last, and as if the winning logo was to adorn all of S&F™'s collateral assets.
Shitty Kitten / shittykitten.com
Markham “Shitty Kitten” Maes took week #8 of the S&F™ logo/identity design contest. Week #8 was a tricky one, we (cypher13) received some pretty amazing identity concepts, but in the end decided that Markham’s over-the-top creative interpretation of what the S&F™ project dreams to be, seriously stole the show.
Until next time.
SOFT&FURRY™
deadvolt / deadvoltage.com
Adam Hansel aka: deadvolt of Copenhagen, Denmark's deadvoltage.com took week 7 at the very last minute and in relatively dominant fashion. Adam's completely custom typography creates a near perfect merger of both "soft" and "furry" aesthetics. Deadvolt has quite the portfolio and we're honored to have his participation. The proverbial S&F™ bar was just raised. Thanks Adam!!!
Until next time.
SOFT&FURRY™
Francis Dempster / radioactivebirds.com
With only two weeks remaining for submissions, the search for a S&F™ → logo is nearing its end. Francis Dempster, of radioactivebirds.com takes week 6. The simplicity of design, balance and color palette in Dempster's logo submission put him at the top. The modern equation-like feel to the design clinched his spot as the winner of week 6. Thanks Dempster, maybe this logo will adorn the S&F™ packaging.
Until next time.
SOFT&FURRY™
Brendan Ward / james-james.com
Brendan Ward, the man behind james-james.com sealed up week 5 with a very minimal type treatment. The typeface, somehow, feels both a bit soft and a bit furry. The weight difference between the ampersand and the rest of the type provides enough variation to make the logotye memorable. We likey. Thanks Brendan!
Until next time.
SOFT&FURRY™
Misho Zivanov / orangeteam.co.yu
Misho Zivanov, takes week 4 with some sweet custom type. The addition of the slightly rounded stroke really softened the type and pulled this one together for us. The logo mark is well balanced, certainly intriguing to look and clearly very memorable. Thanks Misho. Nice logo!!!
Until next time.
SOFT&FURRY™
Lifter Baron / lifterbaron.com
Congrats to Lifter Baron, the week 3 winner! Lifter took this round with a definitively not "soft" or "furry" logo mark. The Baron won round 3 with his strong typography, providing a nicely stylized and highly memorable mark. Thanks Lifter!!! Your participation is greatly appreciated and will be awarded. Yay!!!
Until next time.
SOFT&FURRY™
Dustin Kemper / tenfoldvisual.com
Wow, 2 weeks down, 6 to go! This week was a toughy, but Dustin Kemper, tenfoldvisual.com, came out on top. His clean, contemporary typography with just the right amount of illustration really stepped his logo out. By just using a few cute faces he conveyed the nature of the toy line without creating a mascot or specific body shape (which the real toys may not have). Congrats Dustin, you're now an official finalist!
Until next time.
SOFT&FURRY™
Ivan Pashenko / pashenko.com
Without further ado, we're declaring Ivan Pashenko, www.pashenko.com, the winner. Ivan's submission, was both soft, and furry, simple, yet detailed, and has the potential to become a totally memorable mark. While we received some super typography, some great character development, and some very strong concepts, we feel that Ivan's logo, perhaps even more of a mark than traditional logotype, takes this weeks cake.
NOTE: Please do not interpret our choice as "the" definitive design path to follow. We're as open to a purely typographic logo as we are, a mark void of type, with type, or even a character inclusive logotype. Hopefully submissions will keep rolling in and our decision making process will be further complicated. Oh, we've been designing and building some toys...
Until next time.
SOFT&FURRY™